All publications

@conference{Vassilakaki2019c,

title = {Use of Twitter in promoting research results in the context of EU H2020 project CrossCult},

author = {Vassilakaki, Evgenia and Kyriaki-Manessi, Daphne and Giannakopoulos, Georgios},

url = {https://www.researchgate.net/publication/332256695_Use_of_Twitter_in_promoting_research_results_in_the_context_of_EU_H2020_project_CrossCult},

year  = {2019},

date = {2019-06-09},

booktitle = {SMAP},

publisher = {SMAP, Larnaca, Cyprus, 9th June 2019},

abstract = {This paper focuses on presenting the social media strategy adopted during the life cycle of the EU H2020 project CrossCult. Specifically, this paper aims to report on the use of Twitter,  the challenges faced as well as the lessons learned for better promoting the results of the project and interacting with potential stakeholders.



},

keywords = {promotional strategy, social data analysis, social media, stakeholder’s behavior, Twitter},

pubstate = {published},

tppubtype = {conference}

}