Indicative Publications

@article{nokey,

title = {Unveiling the feed: Academic libraries' instagram unpacked},

author = {Ioannis C Drivas and Eftichia Vraimaki},

doi = {https://doi.org/10.1016/j.acalib.2024.102924},

year  = {2024},

date = {2024-07-06},

urldate = {2024-07-06},

journal = {The Journal of Academic Librarianship},

volume = {50},

issue = {5},

abstract = {In the ever-evolving social media landscape, Instagram has transcended from a mere image-sharing platform to a dynamic space for academic libraries to engage with their communities. Following the increased utilization of this platform, several studies have tried to unravel the interplay between nuanced content aspects and follower engagement, but the results are cursory and contradicting. Aiming to address these shortcomings, we conducted an in-depth analysis of 1681 posts from 120 academic libraries' Instagram profiles worldwide to explore the following: content volume and posting frequency; qualitative content aspects such as post categories, characters length, hashtags usage, emojis frequency, and post types; and possible correlations between these content aspects and follower post interaction rates. Our findings uncovered notable disparities in interaction rates among 14 distinct post categories, with content structure characteristics showing minimal influence on these rates. By shedding light on the association between aspects of content structure and follower interaction, the study contributes to the development and optimization of academic libraries' social media strategy, policy redefinition, staff knowledge and practical skills improvement to manage social media, while also opening new research avenues in Instagram utilization in the academic library context.},

keywords = {Academic libraries, analytics, behavioral analytics, social media},

pubstate = {published},

tppubtype = {article}

}

@article{nokey,

title = {The use of social media in Greek museums during the COVID-19 pandemic},

author = {Konstantinos Kyprianos and Panagiota Kontou},

doi = {https://doi.org/10.1080/09647775.2022.2158915},

year  = {2022},

date = {2022-12-22},

urldate = {2022-12-22},

journal = {Museum Management and Curatorship},

volume = {38},

issue = {5},

abstract = {For future historians, the year 2020 will undoubtedly represent the beginning of the twenty-first century, as the outbreak of the COVID-19 pandemic holistically shaped the fate of humanity for years to come, severely affecting all sectors even cultural organizations. Despite all of the challenges and problems caused by the pandemic, it has encouraged the development of a new digital landscape, through the services of which each museum will be able to expand its reputation and maintain and strengthen contact with its visitors, developing meaningful dialog and communication with them. To capture the reactions of Greek museums towards the restrictions imposed by the pandemic, the present quantitative research aims to examine issues of digital presence in social media, as well as their management practices. The study partly reveals the museums’ efforts to modernize, but it also demonstrates their inability to listen to and implement the standard practices of international institutions.},

keywords = {museums, social media},

pubstate = {published},

tppubtype = {article}

}

@article{Drivas2022,

title = {Social Media Analytics and Metrics for Improving Users Engagement},

author = {Drivas, Ioannis and Kouis, Dimitrios and Kyriaki-Manessi, Daphne and Giannakopoulou, Fani},

editor = {MDPI},

url = {https://www.mdpi.com/2673-9585/2/2/14},

doi = {https://doi.org/10.3390/knowledge2020014},

isbn = {2673-9585},

year  = {2022},

date = {2022-05-12},

urldate = {2022-05-12},

journal = {Knowledge},

volume = {2},

issue = {2},

pages = {18},

abstract = {Social media platforms can be used as a tool to expand awareness and the consideration of cultural heritage organizations and their activities in the digital world. These platforms produce daily behavioral analytical data that could be exploited by the administrators of libraries, archives and museums (LAMs) to improve users’ engagement with the provided published content. There are multiple papers regarding social media utilization for improving LAMs’ visibility of their activities on the Web. Nevertheless, there are no prior efforts to support social media analytics to improve users’ engagement with the content that LAMs post to social network platforms. In this paper, we propose a data-driven methodology that is capable of (a) providing a reliable assessment schema regarding LAMs Facebook performance page that involves several variables, (b) examining a more extended set of LAMs social media pages compared to other prior investigations with limited samples as case studies, and (c) understanding which are the administrators’ actions that increase the engagement of users. The results of this study constitute a solid stepping-stone both for practitioners and researchers, as the proposed methods rely on data-driven approaches for expanding the visibility of LAMs services on the Social Web.},

keywords = {analytics, behavioral analytics, facebook, social data analysis, social media, social networks, users interaction, web analytics},

pubstate = {published},

tppubtype = {article}

}

@article{Koulouris2020,

title = {COVID-19 and library social media use},

author = {Alexandros Koulouris and Eftichia Vraimaki and Maria Koloniari},

url = {https://www.emerald.com/insight/content/doi/10.1108/RSR-06-2020-0044/full/html},

doi = {https://doi.org/10.1108/RSR-06-2020-0044},

issn = {0090-7324},

year  = {2021},

date = {2021-10-26},

journal = {Reference Services Review},

volume = {49},

number = {1},

pages = {19-38},

abstract = {Purpose

The study aims to explore Greek libraries’ social media presence and library operation and social media use during the coronavirus disease 2019 (COVID-19) lockdown.



Design/methodology/approach

Primary data were collected via an online questionnaire that was distributed to the Greek libraries. The final sample comprised 189 libraries of all types with the exception of school libraries.



Findings

Results indicated that Facebook is the most widely used platform, while social media are mainly used for sharing announcements about library operations and for the promotion of events. During the COVID-19 lockdown, libraries responded quickly to the new circumstances by taking many of their services online. However, they did not fully use social media for service provision but rather used social media as a static communication channel. Only a few of the libraries grasped the opportunity to highlight their role in the promotion of public health by providing timely and reliable information.



Practical implications

Library leaders who are looking to harness the power of social media for service promotion and outreach should build a strategy that takes platform popularity, current social media trends, patron preferences and the specific promotional objectives of their library into consideration.



Originality/value

To the best of the authors’ knowledge, the current research is the first which attempts to explore the social media presence of Greek libraries of all types and changes made to library operations and social media use in response to the COVID-19 lockdown.},

keywords = {covid-19, libraries, social media, social networks},

pubstate = {published},

tppubtype = {article}

}

@article{M.2021,

title = {Disconnecting from social networks},

author = {Briana, M. and Koloniari, M. and Koulouris, Alexandros and Vraimaki, Eftichia},

url = {http://www.qqml.net/index.php/qqml/article/view/726},

year  = {2021},

date = {2021-10-25},

journal = {Qualitative and Quantitative Methods in Libraries},

volume = {10},

number = {3},

pages = {351-373},

abstract = {Today, more than half of the world’s population uses social media, and the ongoing Coronavirus pandemic is a major contributing factor to their expedited growth. However, negative experiences associated with social networking, such as fatigue and overload, can lead to SNS abandonment. Given the widespread utilization of social media by libraries of all types, user discontinuance decisions are crucial to the formulation of libraries’ digital marketing strategy. In this context, this study investigates public library patrons’ intention to discontinue using Facebook, permanently or intermittently, and/or replace it with another network. Preferences regarding the content posted by libraries are also examined, as it has been found to affect social media fatigue and abandonment.},

keywords = {facebook, Library marketing, public libraries, social media},

pubstate = {published},

tppubtype = {article}

}