All publications

@article{Drivas2022,

title = {Social Media Analytics and Metrics for Improving Users Engagement},

author = {Drivas, Ioannis and Kouis, Dimitrios and Kyriaki-Manessi, Daphne and Giannakopoulou, Fani},

editor = {MDPI},

url = {https://www.mdpi.com/2673-9585/2/2/14},

doi = {https://doi.org/10.3390/knowledge2020014},

isbn = {2673-9585},

year  = {2022},

date = {2022-05-12},

urldate = {2022-05-12},

journal = {Knowledge},

volume = {2},

issue = {2},

pages = {18},

abstract = {Social media platforms can be used as a tool to expand awareness and the consideration of cultural heritage organizations and their activities in the digital world. These platforms produce daily behavioral analytical data that could be exploited by the administrators of libraries, archives and museums (LAMs) to improve users’ engagement with the provided published content. There are multiple papers regarding social media utilization for improving LAMs’ visibility of their activities on the Web. Nevertheless, there are no prior efforts to support social media analytics to improve users’ engagement with the content that LAMs post to social network platforms. In this paper, we propose a data-driven methodology that is capable of (a) providing a reliable assessment schema regarding LAMs Facebook performance page that involves several variables, (b) examining a more extended set of LAMs social media pages compared to other prior investigations with limited samples as case studies, and (c) understanding which are the administrators’ actions that increase the engagement of users. The results of this study constitute a solid stepping-stone both for practitioners and researchers, as the proposed methods rely on data-driven approaches for expanding the visibility of LAMs services on the Social Web.},

keywords = {analytics, behavioral analytics, facebook, social data analysis, social media, social networks, users interaction, web analytics},

pubstate = {published},

tppubtype = {article}

}

@article{Koulouris2020,

title = {COVID-19 and library social media use},

author = {Alexandros Koulouris and Eftichia Vraimaki and Maria Koloniari},

url = {https://www.emerald.com/insight/content/doi/10.1108/RSR-06-2020-0044/full/html},

doi = {https://doi.org/10.1108/RSR-06-2020-0044},

issn = {0090-7324},

year  = {2021},

date = {2021-10-26},

journal = {Reference Services Review},

volume = {49},

number = {1},

pages = {19-38},

abstract = {Purpose

The study aims to explore Greek libraries’ social media presence and library operation and social media use during the coronavirus disease 2019 (COVID-19) lockdown.



Design/methodology/approach

Primary data were collected via an online questionnaire that was distributed to the Greek libraries. The final sample comprised 189 libraries of all types with the exception of school libraries.



Findings

Results indicated that Facebook is the most widely used platform, while social media are mainly used for sharing announcements about library operations and for the promotion of events. During the COVID-19 lockdown, libraries responded quickly to the new circumstances by taking many of their services online. However, they did not fully use social media for service provision but rather used social media as a static communication channel. Only a few of the libraries grasped the opportunity to highlight their role in the promotion of public health by providing timely and reliable information.



Practical implications

Library leaders who are looking to harness the power of social media for service promotion and outreach should build a strategy that takes platform popularity, current social media trends, patron preferences and the specific promotional objectives of their library into consideration.



Originality/value

To the best of the authors’ knowledge, the current research is the first which attempts to explore the social media presence of Greek libraries of all types and changes made to library operations and social media use in response to the COVID-19 lockdown.},

keywords = {covid-19, libraries, social media, social networks},

pubstate = {published},

tppubtype = {article}

}

@article{M.2021,

title = {Disconnecting from social networks},

author = {Briana, M. and Koloniari, M. and Koulouris, Alexandros and Vraimaki, Eftichia},

url = {http://www.qqml.net/index.php/qqml/article/view/726},

year  = {2021},

date = {2021-10-25},

journal = {Qualitative and Quantitative Methods in Libraries},

volume = {10},

number = {3},

pages = {351-373},

abstract = {Today, more than half of the world’s population uses social media, and the ongoing Coronavirus pandemic is a major contributing factor to their expedited growth. However, negative experiences associated with social networking, such as fatigue and overload, can lead to SNS abandonment. Given the widespread utilization of social media by libraries of all types, user discontinuance decisions are crucial to the formulation of libraries’ digital marketing strategy. In this context, this study investigates public library patrons’ intention to discontinue using Facebook, permanently or intermittently, and/or replace it with another network. Preferences regarding the content posted by libraries are also examined, as it has been found to affect social media fatigue and abandonment.},

keywords = {facebook, Library marketing, public libraries, social media},

pubstate = {published},

tppubtype = {article}

}