All publications

@article{Koulouris2020,

title = {COVID-19 and library social media use},

author = {Alexandros Koulouris and Eftichia Vraimaki and Maria Koloniari},

url = {https://www.emerald.com/insight/content/doi/10.1108/RSR-06-2020-0044/full/html},

doi = {https://doi.org/10.1108/RSR-06-2020-0044},

issn = {0090-7324},

year  = {2021},

date = {2021-10-26},

journal = {Reference Services Review},

volume = {49},

number = {1},

pages = {19-38},

abstract = {Purpose

The study aims to explore Greek libraries’ social media presence and library operation and social media use during the coronavirus disease 2019 (COVID-19) lockdown.



Design/methodology/approach

Primary data were collected via an online questionnaire that was distributed to the Greek libraries. The final sample comprised 189 libraries of all types with the exception of school libraries.



Findings

Results indicated that Facebook is the most widely used platform, while social media are mainly used for sharing announcements about library operations and for the promotion of events. During the COVID-19 lockdown, libraries responded quickly to the new circumstances by taking many of their services online. However, they did not fully use social media for service provision but rather used social media as a static communication channel. Only a few of the libraries grasped the opportunity to highlight their role in the promotion of public health by providing timely and reliable information.



Practical implications

Library leaders who are looking to harness the power of social media for service promotion and outreach should build a strategy that takes platform popularity, current social media trends, patron preferences and the specific promotional objectives of their library into consideration.



Originality/value

To the best of the authors’ knowledge, the current research is the first which attempts to explore the social media presence of Greek libraries of all types and changes made to library operations and social media use in response to the COVID-19 lockdown.},

keywords = {covid-19, libraries, social media, social networks},

pubstate = {published},

tppubtype = {article}

}

@article{Drivas2021b,

title = {Content Management Systems Performance and Compliance Assessment Based on a Data-Driven Search Engine Optimization Methodology},

author = {Ioannis C Drivas and Dimitris Kouis and Daphne Kyriaki-Manessi and Georgios Giannakopoulos},

url = {https://www.mdpi.com/2078-2489/12/7/259},

doi = {https://doi.org/10.3390/info12070259},

year  = {2021},

date = {2021-06-24},

journal = {Information},

volume = {12},

number = {7},

pages = {18},

abstract = {While digitalization of cultural organizations is in full swing and growth, it is common knowledge that websites can be used as a beacon to expand the awareness and consideration of their services on the Web. Nevertheless, recent research results indicate the managerial difficulties in deploying strategies for expanding the discoverability, visibility, and accessibility of these websites. In this paper, a three-stage data-driven Search Engine Optimization schema is proposed to assess the performance of Libraries, Archives, and Museums websites (LAMs), thus helping administrators expand their discoverability, visibility, and accessibility within the Web realm. To do so, the authors examine the performance of 341 related websites from all over the world based on three different factors, Content Curation, Speed, and Security. In the first stage, a statistically reliable and consistent assessment schema for evaluating the SEO performance of LAMs websites through the integration of more than 30 variables is presented. Subsequently, the second stage involves a descriptive data summarization for initial performance estimations of the examined websites in each factor is taking place. In the third stage, predictive regression models are developed to understand and compare the SEO performance of three different Content Management Systems, namely the Drupal, WordPress, and custom approaches, that LAMs websites have adopted. The results of this study constitute a solid stepping-stone both for practitioners and researchers to adopt and improve such methods that focus on end-users and boost organizational structures and culture that relied on data-driven approaches for expanding the visibility of LAMs services.},

keywords = {archives, content management systems, libraries, museums, search engine optimization, web analytics},

pubstate = {published},

tppubtype = {article}

}

@article{Koustas2019,

title = {Commercial advertising in Greek libraries: an alternative funding strategy},

author = {Koustas, N. and Koulouris, Alexandros and Kyprianos, Konstantinos and Vraimaki, Eftichia},

url = {http://www.qqml-journal.net/index.php/qqml/article/view/579},

issn = {2241-1925},

year  = {2019},

date = {2019-12-23},

journal = {Qualitative and Quantitative Methods in Libraries},

volume = {8},

number = {4},

pages = {447-456},

abstract = {Libraries in Greece have lost much of their already limited funding due to the recent global economic crisis. It has therefore become necessary for them to seek alternative sources of income. One such strategy could be commercial advertising, which constitutes the renting of space within or outside the library or using the library’s website to place ads. However, an application of commercial advertising in libraries can trigger negative reactions from library patrons. In this context, the aim of this paper is to investigate stakeholders' views regarding the use of commercial advertising by Greek libraries, using a quantitative methodology. The results reveal that commercial advertising is considered as a profitable strategy for Greek libraries by both respondent groups, information professionals and users, alike.},

keywords = {commercial advertising, leadership, libraries, marketing},

pubstate = {published},

tppubtype = {article}

}